The debut of “Meta Verified,” a new membership service from Meta that resembles Twitter Blue, has been officially announced.
Users can get verified on Facebook and Instagram thanks to the Meta Verified membership, which is one of its main benefits. Users will receive a blue tick next to their names if the profile is verified, which over time has come to be seen as a status signal.
A further security element will be included in the subscription to support genuine authors in their battle against bogus accounts. In Australia and New Zealand, the Meta Verified is now being tested for $11.99 (about Rs 990) per month on the web or $14.99 (around Rs 1,240) per month on iPhones.
The cost of Meta Verified in India will probably be increased to appeal to more people. The subscription will be more expensive than Twitter Blue (Rs 900) and even Netflix’s premium plan if the business keeps the Rs 1,200. (Rs 649).
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Users would have to present a government ID to be confirmed on Facebook and Instagram, according to a blog post by Meta. The benefits of Meta Verified include a verified badge, improved customer service, greater visibility and reach, and exclusive services (stickers on stories). With its Meta Verified subscription, Meta will not, however, restrict advertisements.
According to Meta, it wants to create a worthwhile membership for everyone, including its community, businesses, and creators. Users that were verified using the previous approach will still have their verified badge, according to Meta.
Mark Zuckerberg, the CEO of Meta, also posted the announcement on his Facebook page. His message reads: “This week, we’re launching Meta Verified, a paid subscription service that gives you direct access to customer support, the ability to acquire a blue badge, additional impersonation security against accounts posing as you, and additional impersonation protection. Increasing authenticity and security across all of our services is the goal of this new functionality.”
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Just a few weeks after a reverse engineer discovered its development within app coding, Meta verified its subscription. It was released a few days after Twitter unveiled a related subscription called Twitter Blue that includes a verified badge.
Before, users could get verified on Twitter and Meta platforms (Instagram and Facebook) after going through a drawn-out (and confusing) procedure. Although the verified badge originally stood for validity, it has evolved into more of a status symbol.
At least in India, Instagram still allows users to verify using the previous technique. Go to Settings > Account > Request verification to request an Instagram blue badge. Within 24 hours, the platform will review the request and respond.