12th Fail Hits Disney Plus Hotstar: A Cinematic Odyssey from Theatres to Disney+ Hotstar and Beyond
In a cinematic revelation directed by the legendary Bollywood filmmaker Vidhu Vinod Chopra, “12th Fail” has etched its mark, rising to fervent acclaim since its digital debut on Disney+ Hotstar on December 29. This filmic creation, meticulously crafted with an approximate budget of ₹20 crore, not only graced the global stage but also raked in an impressive ₹66.5 crore worldwide during its theatrical voyage lasting 52 days, as per insights from Sacnilk. Starring actor Vikrant Massey in the protagonist’s role of Manoj Kumar Sharma, the movie intricately unfolds the transformative narrative of a man’s journey from being labeled a “12th fail” to attaining the esteemed rank of an IPS officer.
Despite encountering limited promotional endeavors during its theatrical run across roughly 600 screens, “12th Fail” encountered remarkable success at the Box Office, fueled by the potent force of positive word-of-mouth. However, the limited theater release presented a challenge, restricting access for numerous eager viewers. This hurdle was effectively overcome with the subsequent OTT release on Disney+ Hotstar, democratizing access for a broader audience.
Beyond the financial triumph, “12th Fail” achieved the distinction of becoming the most-watched film of 2023 on Disney+ Hotstar within a mere three days of its online premiere. Gaurav Banerjee, Head – Content, Disney+ Hotstar & HSM Entertainment Network, Disney Star, lauded the film’s exceptional performance on the OTT platform, describing it as “phenomenally well.”
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12th Fail is more than a celluloid spectacle; it unfolds a poignant narrative inspired by Anurag Pathak’s novel, delving into the challenges and triumphs of an individual who, despite academic setbacks, perseveres to clear the UPSC (Union Public Service Commission) through sheer hard work. Drawing inspiration from the lives of Manoj Sharma and Shraddha Joshi, the film resonates with audiences, leaving an indelible mark in theaters and on OTT platforms alike.
An old video posted by Vidhu Vinod Chopra has recently resurfaced, depicting an emotional script-reading session with the real-life protagonists Manoj Sharma and Shraddha Joshi. This heartwarming video captures Chopra’s initial apprehensions and eventual relief during the session, offering viewers a behind-the-scenes glimpse into the beautiful journey of bringing this inspiring tale to life.
As “12th Fail” continues to captivate audiences in select theaters and on Disney+ Hotstar, its success underscores the enduring appeal of storytelling that transcends screens. The film’s narrative prowess, coupled with stellar performances, has not only catapulted it to financial success but has also resonated with viewers on a deeper, emotional level, making “12th Fail” a cinematic odyssey that transcends traditional boundaries.