It’s a historic day for the Indian entertainment sector as SS Rajamouli’s epic action drama RRR in Telugu has made history. For the first time ever, an Asian song, Naatu Naatu, won Best Original Song at the 80th Golden Globe Awards.
Along with Rajamouli, Jr. NTR, Ram Charan, and many other people connected to the project, the music director MM Keeravaani, the lyricist Chandrabose, and the singers Rahul Sipligunj and Kaala Bhairava are ecstatic.
Indians are filled with pride at the fact that Naatu Naatu won over music heavyweights like Taylor Swift, Alexandre Desplat, Lady Gaga, and Rihanna who were also nominated. Numerous people are wishing you well, and celebrations are definitely in order.
It is also time to consider why it took us so long to gain attention on a worldwide scale when we have recently had so many more chart-topping hits. Are we not exposing our music to enough people throughout the world on these platforms?
Does Indian music receive enough recognition at the international awards? What distinguished Naatu Naatu from the established international acts? And is there anything we can do to promote Indian music more widely over the world? We discover.
Why Naatu Naatu?
Team RRR had been working for months to market their movie all over the world, so it was inevitable that it would gain popularity in international circuits. RRR had its strong story and other aspects of filmmaking working in its favour in addition to submitting their movie for consideration at international prizes.
The song Naatu Naatu was created primarily to heighten feelings and advance the plot and narrative of the movie. As opposed to being just a promotional song, it had a very specific function in the film.
According to Indian music composer Ricky Kej, a Grammy Award winner, Naatu Naatu received the Best Original Song Award because of how nicely it blended into the movie and served the narrative.
This honour isn’t just given to the song; it also recognises how well it was crafted for the movie. Naatu Naatu, out of the five nominees, fits the bill the best, in my opinion.
It was undoubtedly the winner in my opinion because, from the standpoint of a song, it perfectly captures what the movie is all about: friendship and sacrifice, as one buddy ultimately gives up the triumph for the other. It also has to do with power and how far love can go.
Ismail Darbar, a director and composer of music, is thrilled that a song like Naatu Naatu won a Golden Globe. “As soon as I heard it for the first time, I liked it. It was so well received by everyone in the audience that the song earned this honour. I’m very delighted about it,” he says.
MM Keeravaani devotee and singer-composer Papon believes Naatu Naatu has a distinctive sound. “I believe it to be a distinct sound. There are so many distinct sounds in the world. I’m thrilled they’ve become more receptive to various sounds so they can recognise this type of music from throughout the globe, which has a quite upbeat, unique tempo. The beats are incredible. The best news is that MM Keeravaani’s labour is being recognised in this way, he shouts.
The stirring score is a significant element to the fictional story set in pre-Independent India and had the entire country bopping to its beats. Real-life rebels Alluri Sitarama Raju (Ram Charan) and Komaram Bheem (Jr NTR) are the subjects of the movie “RRR,” which depicts their exploits. Their ground-breaking performances have contributed significantly to the movie’s success across the world.